cONTENT mARKETING
aRTHUB
A microsite designed to inspire rising creatives to pursue creative careers.
Margaret Panoti
2 months
Content Development, UX Research, UI Design, Prototyping

cONTENT mARKETING
aRTHUB
A microsite designed to inspire rising creatives to pursue creative careers.
Margaret Panoti
2 months
Content Development, UX Research, UI Design, Prototyping

Design Opportunity
Develop a new content marketing strategy for Blick Art Materials, to keep consumers engaged with helpful content outside of the services offered on the main Blick website.
Design Challenge
When it comes to pursuing creative careers there is still a common misperception that such a career path will almost guarantee a low quality of life in the future.
How can we inspire Gen Z to pursue creative careers without fearing a low quality life?
Solution
Inspire students to pursue a creative career by building a platform to help students discover the possibilities of a successful creative career.
Design Opportunity
Develop a new digital tool that bridges the gap between money and mental health, and provides vulnerable consumers with mental health issues a better way to manage their money.
Design Challenge
How can we alleviate the mental health issues caused from irrational spendings to help Barclays’ users manage their money better?
In the UK, 15 million people make impulsive purchases every week. These purchases result in temporary satisfaction, which negatively impacts mental health.
Solution
A budgeting app that uses data driven algorithms to predict your spending habits based on your past transactions, providing you with a personalized financial plan.
Omen's plan

Use AI algorithms and data gathered from past transactions to predict the user’s spending habits and provide them with a personalized Omen's plan.
Spending Trends

View your financial progress with Omen’s Plan through simplified data graphs.
Daily Budget

Set a daily budget with your home assistant in the morning to help you stay on track with Omen’s plan.
