uI Design
cONTENT mARKETING

aRTHUB

A microsite designed to inspire rising creatives to pursue creative careers.

pERSONAL Project

Margaret Panoti

Duration

2 months

My Role

Content Development, UX Research, UI Design, Prototyping

uI Design
cONTENT mARKETING

aRTHUB

A microsite designed to inspire rising creatives to pursue creative careers.

pERSONAL Project

Margaret Panoti

Duration

2 months

My Role

Content Development, UX Research, UI Design, Prototyping

Summary

Design Opportunity

Develop a new content marketing strategy for Blick Art Materials, to keep consumers engaged with helpful content outside of the services offered on the main Blick website.

Design Challenge

When it comes to pursuing creative careers there is still a common misperception that such a career path will almost guarantee a low quality of life in the future.

How can we inspire Gen Z to pursue creative careers without fearing a low quality life?

Solution

Inspire students to pursue a creative career by building a platform to help students discover the possibilities of a successful creative career.

Design Opportunity

Develop a new digital tool that bridges the gap between money and mental health, and provides vulnerable consumers with mental health issues a better way to manage their money.

Design Challenge

How can we alleviate the mental health issues caused from irrational spendings to help Barclays’ users manage their money better?

In the UK, 15 million people make impulsive purchases every week. These purchases result in temporary satisfaction, which negatively impacts mental health.

Solution

A budgeting app that uses data driven algorithms to predict your spending habits based on your past transactions, providing you with a personalized financial plan.

1

Omen's plan

Use AI algorithms and data gathered from past transactions to predict the user’s spending habits and provide them with a personalized Omen's plan.

2

Spending Trends

View your financial progress with Omen’s Plan through simplified data graphs.

3

Daily Budget

Set a daily budget with your home assistant in the morning to help you stay on track with Omen’s plan.

User research

Persona

SARAH SMITH, 18

Highschool senior interested in pursuing art as a potential career.

NEEDS

Guidance and support to motivate her to pursue her dreams.

Frustrations

Her parents don’t understand her passion for art.
She doesn’t have any role models in her life that have pursued a creative career.

Goals

Discover her passions and turn into a successful college and financial career.

Anna is born raised in Illinois, US to a well-off family of doctors and engineers. She is a very good students, and always tries to go above and beyond in school. Even though she does well across all subjects she loves art. Through tough times of adolescent painting and drawing became her escape. Now she is about to graduate high school, and even though she could pursue anything, she wants to pursue something she is passionate about, but the fear of ending up a poor artist makes her hesitate.

"
I love art, but my parents want me to pursue a more practical career.”
Bio

User Insight

It is not enough for someone to see someone else succeeded to feel like they can do it too, but if they could also see how the other person got there, that would be enough.

Problem

How can we inspire Gen Z to pursue creative careers without fearing a low quality life?

Insight

If Gen Z had excess to the variety of creative professions out there as well as evidence that other creatives have become successful than they would be more willing to choose a creative pursuit.

Ideation

Solution

A platform to help students discover the endless possibilities of a successful creative career, who did it before them, and how to get there.

Sitemap
Taskflow
Features

ArtHub

Upon entering ArtHub the user is greeted with an overview of content, inlcuding Top Careers, Top Art Schools, latest Inspiring Articles and ArtWork from ArtHub members.

Top careers

A list of most popular creative careers based on the number of registered professionals, along side a guide with the needed tools, skills and education for each career.

Homepage
Top Careers

Art Careers

Discover what’s out there by exploring top careers or looking at each industry individually.

Art careers
Careers by industry

Career Quiz

Users may choose to take a career quiz to discover what career best fits their current interest. Upon completing the quiz they will receive personalized information which they can return to regularly by creating an account.

Career quiz

Illustration

Based on the quiz results the user will receive information on their best fitted career.

sign up

Upon creating an account the user can save their quiz results, get personalized content, as well post their artwork to share with the ArtHub community.

Spending Trends

how to become an illustrator

Detailed guide on the skills, tools and education you need to become an illustrator. This content can also be accessed through ‘Make it Happen’ from the main menu.

Featured art

Each work of art in the ArtHub is made by an existing artist, which the user can discover more about by clicking the information icon at the bottom corner of each work of art.

Make it happen

Find your spark

Articles and interviews written by professional creatives as well as rising professionals  of each industry will be featured to inspire the rising creatives to pursue their dreams to the fullest.

Article
1

omen's Plan

Use AI algorithms and data gathered from past transactions to predict the user’s spending habits for the month and separate their income into personalized categories.

Omen's Plan
2

Spending Trends

View your financial progress with Omen’s Plan through simplified data graphs.

Spending by category

Detailed graph for spending trends over time in each category.

Categories

The app will ration their income across different categories with suggested money amounts based on user’s past transaction data and current budget.

Left over budget

The amount of money that has not been separate into categories.

Add Category

The user can add and delete categories to their needs.

edit Category

The user can edit the amount of money assigned to each category according to their needs. A graph that represents the spending habits of the particular category will pop up to help users make educated decisions.

Homepage

Overall graph

Detailed graph for spending trends throughout categories.

3

Daily Budget

Set a daily budget with your home assistant in the morning to help you stay on track with Omen’s plan.

Tracker

See how much you spent that day in comparison to the daily budget.

History

View prior daily budgets for future references.

Daily budget

Budget of the day.

Home Assistant

Use your home assistant to set a daily budget without interrupting your morning routine.

Design System

Design Direction

A colorful design was chosen to fit the topic of art, and artistic icons that remembel skatches were used to give the microsite more personality.

Fonts
Typographic Scale
Typographic Scale
Icons
Buttons
Information Input
Components
Takeaways

What I learned

  • Content marketing is an efficient way to help brands connect with their consumers beyond just purchasing their products and services.
  • The content a brand provides needs to be based on consumers needed to show the consumer they are heard and their needs understood.
  • Interaction design can help being a human touch to the screen as well help the user stay more engaged.

Future improvements

  • Incorporate a mentorship program.
  • Add job listings so that greaduating student can get jobs.
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