Transferring the launch of the Girl Scouts uniform to an online experience due to the effects of COVID-19.
UX Research, UI Design, Prototyping, Development
Girl Scouts USA
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Girl Scouts and FIT fashion students have been working together to design a new uniform that appeals to Gen Z, but the in-person launch got cancelled due to COVID-19.
Develop a new digital experience to launch the new Girl Scouts uniform online.
Most older Girl Scouts feel uncomfortable wearing the uniform in public due to all the “requests for cookies” they get as a tease.
How might we launch the new girl scout uniform online in a seamless manner that appeals to Cadettes and above?
Create a live fashion experience using live streaming and 3D fashion rendering, and turn Girl Scouts into a lifestyle brand that all teenage girls can relate to.