A experience to help skaters realize the potential of Vans Pro Classics and make Vans the go-to shoe for skaters once again.
Branding, UX, UI Design, Prototyping, Animation
Golden Pencil, Young Ones Awards, 2020
Develop a campaign to promote the news Vans Pro Classic to the skater community.
Vans Pro Classics look just like classic Vans, but have been redesigned to be super durable, highly cushioned performance skate shoes, but look almost exactly like classic Vans.
How can we make sure skate consumers are aware of the difference and seek out the Pro Classics for their performance skate needs?